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Grand Reopening · Fri July 17

What's UpDawg?

Athens' bar is back. Renovated top to bottom. Friday July 17$1 Disco Lemonade, $3 Draft O-Bomb, DJ Calvin spinning Friday, DJ KD Saturday. Clayton Street is yours again.

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400 E CLAYTON ST · DOWNTOWN ATHENS, GA

🍊 GRAND REOPENING FRI JULY 17★ RSVP NOW — DON'T MISS IT🔨 NEWLY RENOVATED🍊 O-BOMB ON DRAFT🥊 UFC ON EVERY SCREEN 🍊 GRAND REOPENING FRI JULY 17★ RSVP NOW — DON'T MISS IT🔨 NEWLY RENOVATED🍊 O-BOMB ON DRAFT🥊 UFC ON EVERY SCREEN
🎧 UNDERDAWG BASEMENT OPEN ALL NIGHT🪩 ALL DAWGS GO TO HEAVEN DJ BOOTH🏈 GO DAWGS⚡ FASTEST BAR IN ATHENS🐾 TOP DAWG OF LICK-OR 🎧 UNDERDAWG BASEMENT OPEN ALL NIGHT🪩 ALL DAWGS GO TO HEAVEN DJ BOOTH🏈 GO DAWGS⚡ FASTEST BAR IN ATHENS🐾 TOP DAWG OF LICK-OR
The Main Event

Grand Reopening Weekend.

7.17DOORS 6 PM
Friday → Saturday

Two floors. One weekend. The whole Clayton St crowd. Doors open Friday — Saturday is when it peaks. The bar you deserved is finally back.

Fri 7/17
Doors 6 PM — pull up early, line moves quick
Sat 7/18
Peak night — the reopening at full volume, doors 6 PM
UpDawg
Home of the O-Bomb on draft · UFC on every screen · Wraparound mezzanine
Specials
$1 Disco Lemonade · $3 Draft O-Bomb — no cover
DJs
DJ Calvin Friday · DJ KD Saturday
▸ Grand Reopening ◂
7.17
Friday · Doors 6 PM
DOORS
6 PM
400 E CLAYTON ST · ATHENS, GA
The Bar & The Reopening

Walk In UpDawg.
Stay for the Reopening.

The upstairs experience Athens has been missing for three weeks. The reopening weekend you don't want to miss. What's up, dawg?

The Bar
UpDawg Athens

Home of the O-Bomb on draft 🍊. Wraparound mezzanine, every screen on every game, UFC fight nights with full audio. Fully renovated, still quirky, still loud. Smells like Up Dawg in here.

Every Game, Every ScreenO-Bomb on Draft 🍊UFC Fight NightsWraparound MezzanineAll Dawgs Go To Heaven 🪽
The Reopening
Friday 7.17

Doors 6 PM. Two nights straight. The bar Athens has been waiting for is finally back — and the specials come with it. This is the weekend Clayton Street shows up 🍋.

$1 Disco Lemonade 🍋$3 Draft O-Bomb 🍊DJ Calvin · FridayDJ KD · SaturdayNo Cover · No Gimmicks
Grand Reopening Specials

The Menu Talks.

Come thirsty. Bring cash. The specials are back and better than before — no cover, no gimmicks, just fast drinks and packed floors.

🍊
The O-Bomb
SIGNATURE

Our namesake drink. Back on draft. The one you tell your friends about tomorrow.

💵
$1 Beers
WEEKLY

Dollar beers, no catch. Every week. It's how UpDawg has always done it.

🥊
$3 Knockout Punch
HOUSE CLASSIC

The classic. Painted on the wall for a reason. Three bucks, hits every time.

🍋
Disco Lemonade
NEW · $1

The reopening drop. One buck, all night. Bright, boozy, and named to be talked about.

🍊
Draft O-Bomb
REOPENING · $3

The signature drop, on draft, three bucks all weekend. This is what you tell your friends about tomorrow.

The Vibe

Not Your Typical
Athens Bar.

Quirky. Loud.
Unapologetic.

Lively and inviting, UpDawg breaks away from the typical dark and dingy dive bar atmosphere. The brand is about embracing the quirky side of life and celebrating good times — nestled in a college town, accentuating the positive vibes of the community while never making you wait for a drink. What's up, dawg?

  • Fastest bar service in downtown Athens
  • Home of the O-Bomb on draft
  • UFC fight nights with full venue audio
  • NFC official weigh-in & event partner
  • Cartoon dogs, Zyn wall, disco balls everywhere
  • Available for private events & full buy-outs
UpDawg Athens interior — the bar in full swing
Reservations & Private Events

Book Your Night.

Birthday? Pregame? UFC watch party? Full venue buy-out? Grand reopening group reservation? Lock it in right here — pick your date, tell us your crew size, and we'll handle the rest.

1
Pick your date & occasionGroup reservations, birthdays, watch parties, private events — all bookable.
2
We confirm within 24 hoursYou'll get a text or email locking in the details.
3
Pull up & skip the lineYour section's ready when you walk in. That's the whole point.

Quick questions? DM @updawgathens — we respond fast.

Bookings confirmed within 24 hours · 21+ to enter

The Athens Week

Every Night Hits Different.

Once the reopening dust settles, UpDawg keeps rolling — every game, every screen, every dawg. Here's what the week looks like on Clayton St.

Tuesday
Industry Night

Service industry unwind. Cheap drinks, no dress code, no pretension. The bar that shows up for the people who show up for you.

🍊 UpDawg Athens

Thursday
College Night

Dollar beers. Dollar shots. Athens does Thursday like nobody else and it starts here. Every screen, every game, every dawg.

🍊 UpDawg Athens

Friday
The Warm-Up

Weekend kicks off. DJs spinning, O-Bombs on draft, Clayton St packed. Get here before the line — because there will be one.

🍊 UpDawg Athens

Saturday
Game Day → Late

Every UGA snap on screen. Every screen on the game. Postgame goes til 2. This is Athens Saturday, done right.

🍊 UpDawg Athens

Weekly DJ lineups & event announcements → @updawgathens
RSVP · Grand Reopening

Save Your Spot for July 17.

RSVP on Facebook and get reminded the night of. Drop your email too — we'll send opening night specials, DJ lineup, and the doors time straight to your inbox.

Follow @updawgathens →
Find Us

Pull Up.

Address

400 E Clayton St
Athens, GA 30601

Corner of E Clayton & Wall St — heart of downtown

Reopening Doors

Friday July 17 · Doors time announced on @updawgathens

Reopening Specials

$1 Disco Lemonade
$3 Draft O-Bomb
All night · No cover

RSVP 7/17 Reserve
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